MUM WITH WINGS LOGO

The Mum With Wings logo was designed to create an emotional connection with Jade’s audience who are interested in travelling and family. The inviting vintage inspired design is a play on a passport stamp with soft distressing to imitate ink on a passport. The logo design has become the cornerstone of her brand identity and is featured in applications including her blog and Instagram, the Expedia website, the Qantas magazine and a range of other collaborations.